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While there are many commercial systems to help people browse and compare products, these interfaces are typically product centric. To help users identify products that match their needs more efficiently, we instead focus on building a task centric interface and system. Based on answers to initial questions about the situations in which they expect to use the product, the interface identifies products that match their needs, and exposes high-level product features related to their tasks, asdoi:10.1145/1943403.1943451 dblp:conf/iui/CarterCMP11 fatcat:o6754xlhszgthcx4anszua6xsa