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The success of sponsored search has radically affected how people interact with the information, websites, and services on the web. Sponsored search provides the necessary revenue streams to web search engines and is critical to the success of many online businesses. However, there has been limited academic examination of sponsored search, with the exception of online auctions. In this paper, we conceptualise the sponsored search process as an aspect of information searching. We provide a briefdoi:10.1504/ijeb.2008.018068 fatcat:52waipij3zfqbln2asfq3itqmi