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The purpose of this study is to describe the potential of the urban housewives to run an in-house nurseries business. Applying a survey method, the sample of this study consisted of 54 respondents. Data were collected by distributing questionnaires to the research respondents and then analyzed by descriptive statistics. The results showed that the urban housewives had the potential to run an in-house nurseries business that focused on seven aspects, i.e., the aspects of marketing, technical,doi:10.19184/bisma.v14i2.17620 fatcat:t32sjk2t25bpzafb4ryyk663j4