Behavioural Intention To Use Mobile Banking In Islamic Banks: A Conceptual Model

Ziad Esa Yazid
2020 unpublished
The asymmetry between mobile internet subscription and mobile banking subscription in Malaysia has sparked an important issue for Malaysian Islamic banks to address. Malaysia is a hub for Islamic banking with among the highest market share amongst other countries, yet in terms of mobile banking usage rate, Malaysia is still left behind in comparison to its neighbouring countries. It is important to address the low mobile banking usage rate so that Malaysian banking system which significantly
more » ... ch significantly include the Islamic banking to remain competitive along with the global mainstream banking. The main objective is to scrutinize the factors that influence people's intent to adopt mobile banking technology among Islamic banking customers by means of literature research. It is hypothesised that religiosity, perceived lifestyle and personal innovativeness are three additional important determinants that affect consumer attitude and ultimately the consumer intention towards using mobile banking. This paper utilises the decomposed theory of planned behaviour DTPB to explain how these determinants.
doi:10.15405/epsbs.2020.10.36 fatcat:tdoh4jpx2jbmnpslw4kdirt45u