Muhasebe Hizmeti Alan Mükelleflerin Kişilik Özelliklerinin Müşteri Bağlılığı İle İlişkisi

Dursun BOZ, İbrahim Kardaş, Ali Altınbay
2019 OPUS Uluslararası Toplum Araştırmaları Dergisi  
Many recent studies have tried to understand people. In essence, these studies try to analyze human attitudes and behaviors. When considering the organizational basis, the attitudes and behaviors of the employees play an important role in achieving the organizational goals and objectives. Enneagram personality traits are used to understand human attitudes and behaviors. Businesses will be able to capture success when they see both their employees and consumers as the ring of a chain. The aim of
more » ... a chain. The aim of this study is to determine the relationship between Enneagram and Customer Loyalty. For this purpose, the 201 taxpayer who received accounting services from certified public accountant and financial advisor in Kütahya province was reached on a voluntary basis. Enneagram has recently become one of the concepts we often hear on both social media and academia. Customer loyalty remains a concept that marketers often emphasize. Our findings revealed very weak-weak and moderate relationships between Enneagram personality traits and customer loyalty. In addition, Enneagram personality traits have been found to affect both Customer Loyalty and its sub-factors. The highest correlation with customer loyalty was found to be with "Type-7 adventurer" while the lowest correlation was with "Type-2 helper".
doi:10.26466/opus.612220 fatcat:wtiiksi6d5dl7oztxuakpdiure