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In the article it was researched the theoretical aspects of marketing audit as an effective instrument of enterprise's commodity innovative politics and means of its efficiency increasing. The special attention is spared to the marketing audit at creation of new product, to its methods and description of the stages. Marketing audit using does possible the most optimal use of modern approaches in planning, organization, control and efficiency increasing as on the whole enterprise's marketing activity as its commodity innovations.doi:10.23856/3307 fatcat:tegi2gde2zhttbyt352qha254e