Influence of Online Shopping Behavior Factors on E-Satisfaction of Customer

Houshang Mobarakabadi, Meisam Karami, Shaghayegh Maleki Far, Khodadad Yarkarami
2013 Jurnal Teknologi  
This research has recommended a conceptual framework for considering the online buying behavior factors which they are namely privacy, trust, perceived value and the firm reputation that they have an impact on the electronic satisfaction of customers. To test the conceptual framework, SPSS has been used to analyze the data collected from 146 online buyer customers in Malaysia. The results of the study indicate online buying behavior factors which they are namely privacy, trust, perceived value
more » ... t, perceived value and the firm reputation are significantly and positively related to e-satisfaction of the customer. Moreover, according to the demographic characteristics it can be guidance for the online business firms or organization to identify the problems to take actions to attract more online shopping consumers in Malaysia.
doi:10.11113/jt.v64.2257 fatcat:6oxely7l2fhabh2azbyzd7n74q