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This paper provides a model of the market for news where pro...t maximizing media outlets choose their editors from a population of rational citizens. The results show that, when information acquisition is costly, citizens ...nd it optimal to acquire information from a media outlet with an editor with similar idiosyncratic preferences. At the same time, there is always an upper bound on the possible "extremism" of an editor above which the citizens'demand for news is strictly decreasing.doi:10.2139/ssrn.1424398 fatcat:fo3a3lnw2fh33gx5jl23fgep2q