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This paper explores the use of interactive communication and dialogic relationship building strategies on political campaign Web sites. In contrast to presidential races that often feature substantially more sophisticated campaign Web sites, congressional candidates' ability and willingness to use the Web as an electioneering tool has varied greatly. The present research sought to address two broad research questions: 1) how candidates from the same electoral districts used their Web sitesdoi:10.4018/ijep.2013100104 fatcat:ruhefbmyj5eslllru4qi64mxc4