Facebook versus The BMJ: when fact checking goes wrong

Rebecca Coombes, Madlen Davies
On 3 November Howard Kaplan, a retired dentist from Israel, posted a link to a BMJ investigation article in a private Facebook group. 1 The investigation reported poor clinical trial research practices occurring at Ventavia, a contract research company helping to carry out the main Pfizer covid-19 vaccine trial. 2 The article brought in record traffic to bmj.com and was widely shared on Twitter, helping it achieve the second highest "Altmetric" score of all time across all biomedical
more » ... s. 3 But a week after his posting Kaplan woke up to a message from Facebook (fig 1 ).
doi:10.1136/bmj.o95 pmid:35045953 fatcat:g25dd675fzaqbfl752wygrbpni