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On 3 November Howard Kaplan, a retired dentist from Israel, posted a link to a BMJ investigation article in a private Facebook group. 1 The investigation reported poor clinical trial research practices occurring at Ventavia, a contract research company helping to carry out the main Pfizer covid-19 vaccine trial. 2 The article brought in record traffic to bmj.com and was widely shared on Twitter, helping it achieve the second highest "Altmetric" score of all time across all biomedicaldoi:10.1136/bmj.o95 pmid:35045953 fatcat:g25dd675fzaqbfl752wygrbpni