A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2020; you can also visit the original URL.
The file type is
The effect of location and the promotion mix on visitors' interest: The case of Muara Beting beach and the forest of Mangrove Muara Gembong Bekasi
African Journal of Hospitality, Tourism and Leisure
This study aims to determine how much influence the location, and the promotion mix have on visitor interest in the Muara Beting Beach and Muara Gembong Mangrove Forest in Bekasi, Indonesia. The variable of location has three indicators, they are: sales location, distribution coverage, and transportation. Additionally, the variable of the promotion mix has four indicators including advertising, personal selling, sales promotion, and public relations and publicity. The variable of visitordoaj:903ca5311bac47bbb69e541f4fee57ac fatcat:tindwjzmezfebgam4we7wvquh4