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A recently formed discussion group in ACRL has focused on public relations in academic libraries, with enthusiastic response by ACRL members. Academic libraries have in common a primary educational function and a primary audience of stu dents, faculty and administration. Public relations activities in academic libraries may range from formal to informal, according to the institution and its expectations of its library, but must always (continued on p. 120)doi:10.5860/crln.45.3.117 fatcat:sf743rop3faongc6zhsvahophq