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Going Green" has global implications and is often seen as a costly endeavor by small business managers. In many instances, managers do not even consider sustainability. The purpose of this paper is to create an awareness among small business managers and owners that "Going Green" or sustainability is not only healthy for the environment but also healthy for the bottom line. Before an organization can address sustainability issues they must become aware that efforts to support the environmentdoi:10.5539/ijbm.v5n9p19 fatcat:qbja3afhk5flxndaaqcq5ij33q