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Revista de Negócios
Considering the relevance of performance measurement to corporate management, this study has the objective to elaborate and apply some performance measurement tools to compare rural organizations located in Ceará. In this research, 158 rural production units from 9 regions o were measured. The performance indicators were developed considering the operational issues, as well as some variables related to commercial activities. Key words: Performance measurement. Agribusinessdoi:10.7867/1980-4431.2007v12n1p03-15 fatcat:dtktwgetzrckzf4hxmwuafdgf4