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This research's objectives were to analyze the using of new media in the form of set up candid clip that affects the product and presenter, to study the effectiveness of using new media in the form of set up candid clip in order to increase the circulation and audience satisfaction and to use the earned information and knowledge to develop the communication for publicizing and advertising via new media. This research is qualitative research based on questionnaire from 50 random samplingdoi:10.5281/zenodo.1337347 fatcat:vhezl76kcnfedp5p2p4xbhpyim