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Destination Decision-Making Process Based on a Hybrid MCDM Model Combining DEMATEL and ANP: The Case of Vietnam as a Destination
2016
Modern Economy
The purpose of this study is to identify the main factors influencing a traveler's Destination Decision-Making Process (DDMP) by applying a hybrid Multi-Criteria Decision-Making (MCDM) model. To examine the relationship among the three dimensions such as tourist motivation, information searching process, decision making of the DDMP, the MCDM model, combining decision-making trial and evaluation laboratory (DEMATEL) and Analytic Network Process (ANP), was adopted. Based on a literature review,
doi:10.4236/me.2016.79099
fatcat:fnxdj6lbeffkngvouj3blqu7aq