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C. Adasme-Berríos, R. Jara-Rojas, B. Ramos-Cabello, M. Rodríguez, and M. Mora. 2013. Consumer responses to agricultural produce advertising in the O'Higgins Region, Chile. Cien. Inv. Agr. 40(1):31-41. The main objective of this article was to analyze consumer responses to agricultural produce advertising. A survey was given to a non-probabilistic sample of 400 consumers in Rancagua, the capital city of the O'Higgins Region. A principal components analysis (PCA) was performed to identify thedoi:10.4067/s0718-16202013000100003 fatcat:oifnigcpjzfyblrnconbkeq7hi