Higher Educational Establishments in Social Media: an Analytical Review

Tetiana Bondarenko, Galina Tkachuk, Nadia Stetsenko, Vladimir Stetsenko
2020 International Conference on Information and Communication Technologies in Education, Research, and Industrial Applications  
Social media have become a popular online platform for modern society, as they are simple and easy to use. The paper presents the content analysis of higher educational establishments' official web pages on Facebook and Instagram social nets as well as their promotional role in creating a definite image of a school. On the one hand, the article reveals the ranking of the top universities on Facebook with the reference to objective statistic data (Harvard University,
dblp:conf/icteri/BondarenkoTSS20 fatcat:hlo6w4xcinh4vmr7q4pixt4vu4