A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2022; you can also visit the original URL.
The file type is
Social media have become a popular online platform for modern society, as they are simple and easy to use. The paper presents the content analysis of higher educational establishments' official web pages on Facebook and Instagram social nets as well as their promotional role in creating a definite image of a school. On the one hand, the article reveals the ranking of the top universities on Facebook with the reference to objective statistic data (Harvard University,dblp:conf/icteri/BondarenkoTSS20 fatcat:hlo6w4xcinh4vmr7q4pixt4vu4