Quantifying Search and Switching Costs in the U.S. Auto Insurance Industry

Elisabeth Honka
2012 Social Science Research Network  
Consumers making purchases in service categories such as insurance potentially face search and switching costs. On the one hand, incomplete information about the various alternatives necessitates search behavior which could lead to consumers switching from the current provider to a dierent provider. On the other hand, brand loyalty, the prospect of dealing with a new provider, and other psychological fac-
doi:10.2139/ssrn.2023446 fatcat:srdvygi2t5f5dotsseglfsk3pq