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This work is in line with the promotion of sustainable development initiated by the UNWTO in countries where tourism can be an essential vector of development and at the same time, in the development policy of the tourism sector in Senegal through the Emerging Senegal Plan (ESP). The tourism sub-sector generates nearly 75,000 jobs and is one of the largest providers of foreign exchange but its contribution to GDP remains modest. Tourism suffers from lack of connectivity to target markets,doi:10.31686/ijier.vol7.iss5.1507 fatcat:sj4jvpd4mnhkhkp42t2zfyoeny