The Role of Social Media in Crisis Communication and Crisis Management

Mustafa Emre Civelek, Murat Cemberci, Necati Erdem Eralp
2016 International Journal of Research In Business and Social Science  
<p style="margin: 0cm 0cm 6pt;"><span style="font-family: 'Times New Roman','serif'; mso-ansi-language: EN-US;" lang="EN-US"><span style="font-size: medium;">Social media and social media tools have improved rapidly and started to influence society especially in recent years. This influence has forced businesses to revolutionize their communication with the external environment. The fact that Web 2.0 has an influence on consumer behavior, and that it makes the consumers stronger; requires
more » ... ger; requires faster, more flexible and more sensitive communication processes in businesses. Especially during a time of crisis, a business' communication with the external environment is quite critical. For this reason, the way how the crisis communication is managed through social media is vital for businesses. In this article, the perceptions of how to manage businesses during a time of crisis so that they make minimum loss, is shared.</span></span></p>
doi:10.20525/ijrbs.v5i3.279 fatcat:p4vz7wduyraq5h4bhu2z5a3jvu