Dynamic Support of Government in Online Shopping

Le Chi Hai, Syed Hasnain Alam Kazmi
2015 Asian Social Science  
Advancements in online shopping for consumers requires consistent government support policies and the introduction of substantial government laws and regulations. In order to establish innovative developments in online shopping market environment that makes online shopping faster and stable, the government perspective is vital with the Technology Acceptance Model (TAM) for research and development in online shopping behavior for consumer's confidence and their purchase intention. The proposed
more » ... ion. The proposed conceptual framework in the study establish that governments' supports positively impact on perceived ease of online shopping, and positively influence consumer's online shopping intentions. In addition, the study results are consistent to the empirical researches that focus on perceived ease of use and perceived usefulness that will affect consumer online shopping behavior.
doi:10.5539/ass.v11n22p1 fatcat:ne4d4etytffn3pg5kee5sxjhcm