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Asian Social Science
Advancements in online shopping for consumers requires consistent government support policies and the introduction of substantial government laws and regulations. In order to establish innovative developments in online shopping market environment that makes online shopping faster and stable, the government perspective is vital with the Technology Acceptance Model (TAM) for research and development in online shopping behavior for consumer's confidence and their purchase intention. The proposeddoi:10.5539/ass.v11n22p1 fatcat:ne4d4etytffn3pg5kee5sxjhcm