3D design software 3Dmax is a fundamental computer aided design (CAD) course for students who majored in design. It not only can help students to learn and master the 3D design tool and to improve their innovative ability in a short time, but also can promote training higher technical personnel skilled in applied advertising for society. Aiming at some problems existing in the teaching process of 3D design software 3Dmax course, this paper analyzes and summarizes the teaching rules from the

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... pectives of the course features and classroom teaching. Based on the authors' practical teaching experience, some effective practical methods are proposed to combine the theoretical teaching with animated advertisements designing application, which has positive accelerative effects on the teaching effect, the teaching quality and students' professional skills.