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Food Retailers' Pricing and Marketing Strategies, with Implications for Producers
2006
Agricultural and Resource Economics Review
This paper examines grocery retailers' ability to influence prices charged to consumers and paid to suppliers. We discuss how retailer market power manifests itself in terms of pricing and marketing strategies by setting forth and offering evidence in support of eight "stylized facts" of retailer pricing and brand decisions. We argue that little, if any, of this behavior can be explained by a model of a competitive, price-taking retailer, but that most of the indicated behavior was also
doi:10.1017/s1068280500006687
fatcat:yrd5vqrjbfcddpr6cntkr2nr3u