Influences of Transparency and Feedback on Customer Intention to Reuse Online Recommender Systems
온라인 추천시스템에서 고객 사용의도를 위한 시스템 투명성과 피드백의 영향

Januel L. Hebrado, Hong Joo Lee, Jaewon Choi
<span title="2013-05-31">2013</span> <i title="Society for e-Business Studies"> <a target="_blank" rel="noopener" href="" style="color: black;">The Journal of Society for e-Business Studies</a> </i> &nbsp;
The problem of choosing the right product that will best fit a consumer's taste and preferences extends to the field of electronic commerce. However, e-commerce has been able to create a technological proxy for the social filtering process, known as online recommender systems (RSs). RSs aid users in filtering products and decisions on matters relating to personal taste. RSs have the potential to support and improve the quality of the decisions consumers make when searching for and selecting
more &raquo; ... ucts and services online. However, most previous research on RSs has focused on the accuracy of the algorithms, with little emphasis on user interface and perspectives. This study identified transparency and feedback as possible ways to effectively evaluate RSs from the user's perspective. Thus, this research focused http://dx.
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="">doi:10.7838/jsebs.2013.18.2.279</a> <a target="_blank" rel="external noopener" href="">fatcat:74d7obgiq5covmcliggh4uypoe</a> </span>
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