The article is devoted to the key problems of the economic development of companies in the context of globalization, rapid spread of innovations, transformation of the business environment, and improvement of approaches to the regulation of socio-economic processes. There was done comparison of trends and dependency of quantity of business entities and indicators reflecting the nature of the regulatory impact on entrepreneurial activity and protection of property rights. The outstripping

more »

... e dynamics of Ukraine's positions in the international rating of the World Bank Doing Business together with uneven and slow increase in the quantity of business entities related to economic activities with great development potential are identified. It is noted that the creation of a favourable regulatory system is a basic, but not an exclusive factor of economic development in a globalized and innovative economy. Companies striving for success should abandon industrial management models and need to search for solutions focused on improvement the efficiency of the company's functioning and increasing business value at the end by determining the feasibility of application of value-oriented management. It is emphasized that value-oriented management is based on an understanding of the need to ensure the maximum level of prosperity of owners, investors and other stakeholders, is aimed to form common value chains and, as a result, is crucial for the economic development of the company and socio-economic development of the country. As a result, a hypothesis was formulated about the possibility of use the value potential to ensure the economic development of companies. A cyclical chain of economic development factors from the individual company's value to macroeconomic indicators has been built. The logic of the relationship between the key factors was defined, in particular, it is indicated that the high end value of business stimulates entrepreneurial activity, attracts of direct or stock market capital from investors, and increases the number of investment projects accepted for financing.