The present research examined the role of working memory in the pursuit of qualitatively different achievement goals. Pursuit of a mastery-approach goal entails a focus on developing self-referential competence while a performance-approach goal entails a focus on demonstrating normative competence. Across two experiments it was found that, when working memory is loaded, individuals pursuing a mastery-approach goal experienced larger performance decrements than individuals pursuing a

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... approach goal or those in a no-goal control. It was also found that reliance upon working memory intensive strategies (explicit strategies) was more evident for those in a mastery-approach condition, whereas reliance upon less working memory intensive strategies (implicit strategies) was more evident for those in the performance-approach condition. Results suggest that a motivated focus on developing self-referential skill relies heavily on working memory, facilitated by the use of deliberative, 'step-by-step' strategies during goal pursuit. Conversely, a focus on demonstrating normative skill depends less on working memory, facilitated by the use of more heuristic 'short-cut' strategies during goal pursuit. These findings show, for the first time, that working memory plays an important, but selective, role in achievement goal pursuit.