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A STUDY ON CONSUMER PERCEPTION TOWARDS CHALLENGES OF DIGITAL MARKETING
2021
Psychology (Savannah, Ga.)
Worldwide technology has changed a type of marketing techniques that embeds the company's brand and product on digital platforms. Digital marketing has become important fulcrum for business organizations giving access to the mass market at an affordable price. The objective behind the present study is to analyze awareness level as well as challenges faced in digital marketing. The survey has been conduct at Mumbai city. Descriptive Study was conducted to analyses response of consumer towards
doi:10.17762/pae.v57i9.4576
fatcat:wfkfuph2h5bnxnckoi2faf2wve