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Rapid advances in technology profoundly affect the way businesses are conducted and the way industry structures evolved. The air travel distribution industry experienced two major technology waves in its evolution, the Computer Reservations System (CRS) and electronic commerce. This paper considers various frameworks used to explain structural features of the US air travel distribution industry and the competitive forces within it. We then describe the historical context within which thedoi:10.17705/1cais.00413 fatcat:skcn7twjkjaitp64eusley6pgy