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The study investigates the representation of children in television advertisement of 3 Indie+ cellular phone operator. The study is descriptive qualitative and has employed Kress & Leuween's Reading Images (2006) to analyze the visual data, and Halliday' Transitivity System (1994, 2004) which is simplified by Gerot and Wignell (1995) for the analyzing the verbal data. The aim of the study is to examine the representation of children visually and verbally in the 3 Indie+ cellular phone operatordoaj:2cb232d976f64b0e8bb11e0116013190 fatcat:rr7a6qcvrjgwzof6wejfq56ysi