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Long range planning
In this paper we analyze the factors that drive the adoption of innovative resource efficiency strategies to reduce energy and material use, under different market conditions. We uncover the "paradox" of lower adoption of resource efficiency strategies in an economic downturn and identify the characteristics of firms that adopt these strategies. Using data from a French survey with responses from 5,877 firms, we show that only 10% of the firms in our sample adopt resource efficiency strategiesdoi:10.1016/j.lrp.2013.08.014 fatcat:iypidtghxjao3inqiklqgsfmhq