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Marketing capability is defined as the ability of an organization to understand and fulfil customers' needs at the right time, right place and right cost. Marketing capability is essential for sustainable business performance. Many micro enterprises do not have any marketing strategy and/or have limited marketing activities. A conceptual framework is developed with a view to develop the marketing capability of micro manufacturing enterprises in this research. In this study, four microdoi:10.4236/ajibm.2018.81001 fatcat:z6qwu4lemzdj3dmnfzfv7irmwu