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Customer Satisfaction Promotion Strategies Based on Hedonistic / Utilitarian Attitude
2016
Proceedings of the 2016 International Conference on Computer and Information Technology Applications
unpublished
Preserved Fulltext
The consumer shopping attitudes was divided into hedonism / utilitarian from the psychological point of view in this paper.The paper also discussed how retail terminal can implement differentiated marketing and promote consumer satisfaction based on the analysis of consumer hedonism / utilitarian attitude.
doi:10.2991/iccita-16.2016.37
fatcat:iay2a7w5knfwhmcez4elqetq7i