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Master Franchising as Foreign Entry Mode: Evidences from the Spanish Franchise System
2012
ISRN Economics
The present study examines how a number of market conditions may constrain entry mode choice into Middle East nations. Specifically, this paper focuses on master franchising and analyzes the determining factors in this entry mode decision. A quantitative approach was applied to a sample of Spanish franchisors operating through 96 franchisee outlets across 6 Middle East countries in January 2010. They are Bahrain, Cyprus, Israel, Jordan, Saudi Arabia, and United Arab Emirates. Findings show the
doi:10.5402/2012/293478
fatcat:pivhplou2fa4ncgvnv6x7rzeye