In the article the theoretical approaches concerning determination the «crisis» conception and its classification are generalized, the factors of crisis situation in the enterprises' activity are examined and the substance and essence of the enterprises management process in the crisis situations are motivated. As the researches results are certified, the problems of clear meaning illustration of «crisis», «crisis management» conceptions, its place and its role in the economy remain are

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... iently developed in the work the enterprise crisis is determinate as the direct threat for its functioning, and the crisis management conception – as the sets of principles, forms and methods of operations and realizations of management decisions complex, aimed at the earliest detections of the crisis danger, the reasons diagnosis of its appearances, and at the proper conditions for the timely crisis overcoming and the restoring of the viability of the enterprise. The study demonstrated a wider range of outside and inside factors of crisis appearance in the enterprises. Sequencing of crisis management functions in the enterprises is considered. For the purpose of the crisis situations averting the possible sequence of the crisis measures realization is determinate. All that will support of the competitiveness providing, will determinate real volumes of the own and involved financial resources receiving, will gain the balanced and harmonious development off all enterprises' activity aspects, and will timely carry out an adaptive management considering the changes in the environmental.