Enlightenment of "The Spiral of Silence" Theory to Enterprise Crisis Management

Wenzhou Zhang
2010 International Journal of Business and Management  
The formation of network society multiplies crisis spreading of enterprises, so crisis management in network times has become a significant task for enterprises to discover and study. Herein we claim "The Spiral of Silence" Theory continues to play a role in network spreading, which provides enterprise crisis management with a new perspective. In late 20 th Century, as excellent representation of high technology international network and information high way provide people with capacious space
more » ... th capacious space for production, living and activity, and our society gradually steps into network society. Modern enterprises have to bear crisis consciousness, i.e. think of danger in times of peace and prepare for a rainy day, in mind and sufficiently consider and emphasize enterprise crisis management in order to win business competition. We propose in this paper that "The Spiral of Silence" Theory provides enterprise crisis management with a new perspective. www.ccsenet.org/ijbm
doi:10.5539/ijbm.v5n8p191 fatcat:n667y3xkr5glrkhrcx2hz4hiuq