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Space Reduction for Contextual Transaction Trust Computation in E-Commerce and E-Service Environments
2015
2015 IEEE International Conference on Services Computing
In the literature, Contextual Transaction Trust computation (termed as CTT computation) is considered an effective approach to evaluate the trustworthiness of a seller. Specifically, it computes a seller's reputation profile to indicate his/her dynamic trustworthiness in different product categories, price ranges, time periods, and any necessary combination of them. Then, in order to promptly answer a buyer's requests on the results of CTT computation, CMK-tree has been designed to
doi:10.1109/scc.2015.97
dblp:conf/IEEEscc/ZhangWY15
fatcat:o6zyebdelvb6ffpnuudro6fxra