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There is growing evidence of the importance of sustainable development for business. Economic growth and development have assumed new dimensions as people now recognise the importance of doing so without having an adverse impact on present or future generations. As people's awareness of the impacts of environmental problems on human lives has grown, the model that only prioritises economic development has come under growing criticism. Sustainability is the practise of ensuring the continueddoi:10.5281/zenodo.7049884 fatcat:hwehe6o4dngw3jlyssltpokz4i