Social networks, personal values, and creativity: Evidence for curvilinear and interaction effects

Jing Zhou, Shung Jae Shin, Daniel J. Brass, Jaepil Choi, Zhi-Xue Zhang
2009 Journal of Applied Psychology  
Taking an interactional perspective of creativity, we examined the influence of social networks and conformity value on employees' creativity. We theorized and found a curvilinear relationship between number of weak ties and creativity such that employees exhibited greater creativity when their number of weak ties was at intermediate levels rather than at lower or higher levels. In addition, employees' conformity value moderated the curvilinear relationship between number of weak ties and
more » ... weak ties and creativity such that when conformity was low, employees exhibited greater creativity at intermediate levels of number of weak ties than when conformity was high. A proper match between personal values and network ties is critical for understanding creativity.
doi:10.1037/a0016285 pmid:19916661 fatcat:jg7pgxtyh5bahp44vkgiplly6e