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Models for bundle preference estimation using configuration data
[thesis]
Bundling is pervasive in the market; examples include desktop computer bundles, digital single-lens reflex camera kits and cookware sets, to name a few. The advancement in information technology allows more and more companies to provide customized bundles to customers. Wind and Mahajan (1997) recognize the importance of researching mass customization and suggest companies to use consumers' input "as a response (to a conjoint analysis-type task) that provides operational guidelines for the
doi:10.17077/etd.rokmennd
fatcat:h5qls3midbhehe5ntdfkdp7usu