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Senior management plays a very significant role to enhance the profitability of cooperatives. Unlike traditional companies, which are regulated by the Commission of Companies Malaysia, cooperatives are regulated by the Cooperative Commission of Malaysia. Malaysian cooperative managers may need to adjust to changing global business environment to remain competitive in the economy. This paper attempts to investigate the perceptions of cooperatives' senior management towards managerial roles anddoi:10.1504/jibed.2010.035198 fatcat:uw7sj4vqjfa53es3cfh4hiho3i