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Consumer Perception and Satisfaction towards Online Shopping
International Journal of Smart Business and Technology
The growing use of the web in India provides a developing prospect for online shopping. If E-marketers understand the factors affecting online Indian behavior, and also the relationships between these factors and also the type of online buyers, then they'll additionally develop their selling methods to convert potential customers into active ones, whereas retaining existing online customers. This project could be a part of the study and focuses on factors that online Indian buyers keep in minddoi:10.21742/ijsbt.2014.2.1.07 fatcat:2seieossevgojc2mlup33nll7i