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The crisis of the traditional press appears to be an exacerbating problem that is registered time and again in recent years by the media researchers. The readers shit to on-line editions and as a consequence the advertisement income of newspapers and magazines is declining. Reading the print press is gradually becoming an elitist exercise of a small fraction of media consumers. For young audiences it even looks archaic due to the lack of habits in communicating with the traditional press.doaj:8f47ada88b144d89ac8602cb8cf093f5 fatcat:olkn4p2x3jbyhnsurcgni7yqlm