A parallel between two classes of pricing problems in transportation and marketing

Géraldine Heilporn, Martine Labbé, Patrice Marcotte, Gilles Savard
2009 Journal of Revenue and Pricing Management  
is Professor and Dean of the Science Faculty at Université Libre de Bruxelles. She has published more than 80 papers in major refereed scientific journals. Her main research area is combinatorial optimization, including graph theory and integer programming problems and with a particular emphasis on location and network design problems. She has also served on the editorial board of several journals. is Professor and Dean of Research and Innovation at É cole Polytechnique (Montré al) and member
more » ... the GERAD (Group for Research in Decision Analysis) and CIRRELT. He has published more than 60 papers in major refereed scientific journals. He is a leading expert in both the theory and practice of bilevel programming and in the development of global algorithms for non-convex optimization. ABSTRACT In this study, we establish a parallel between two classes of pricing problems that have attracted the attention of researchers in marketing, theoretical computer science and operations research, each community addressing issues from its own vantage point. More precisely, we contrast the problems of pricing a network or a product line, in order to achieve maximum revenue, given that customers maximize their individual utility. Throughout the article, we focus on problems that can be formulated as mixed-integer programs.
doi:10.1057/rpm.2009.39 fatcat:r6rvm6crtffrjndkeeymlcde2m