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Conceptual blending theory and relevance theory fall under the umbrella of cognitive science. Both of them have contributed to our interpretation of the role of metaphor in cognition and language use. Conceptual blending theory considers metaphor interpretation to be the activation of relevant conceptual structures and places emphasis on how conceptual mechanism works in metaphor interpretation. Relevance theory views metaphor interpretation to be the recovery of an array of weak implicaturesdoi:10.17507/tpls.0510.16 fatcat:qpelemxr75eibimust2hg3dgcy