This paper explores the uptake of design methods in design consultancies. Our results show that new methods are primarily used in the initial phases of the design process for specific problems. The main motive for doing so is to enhance creativity and understanding of the user. Many participants modify methods to fit specific needs or develop own methods. These findings highlight the need to improve the link between industry and academia in order to increase method awareness and use. Potential

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... ays to improve this include better descriptions of methods and the be-nefits provided.