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Nowadays, social media has provided new opportunities for online shopping that benefit both consumers and marketers. Most of the sellers who sell products or services on their personal social media platforms are facing the issue of figuring what are the aspects that could influence consumers in their decisions to purchase products or services from the sellers, especially young adults who are active in social media platform. Interpersonal utility, information seeking, entertainment, passingdoi:10.35631/aijbes.37002 fatcat:ytfq7askxfgefms43z42jzappe