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COMPARING TWO MODES OF PRESENTATION ON PERCEPTIONS OF FLU THREAT AND ATTRIBUTIONS FOR ITS GLOBAL OUTBREAK
2013
European Journal of Geography
unpublished
This study compared the effects of presenting the H1N1 flu threat using two different modes of presentation: via an interactive map (visual mode) versus using words and numbers (numerical mode) on people's threat perceptions (susceptibility and severity) regarding the H1N1 flu, attributions for the rapid spread of the H1N1 virus, and intentions to seek additional information about the H1N1 flu in the next 6 months. Three hundred eighteen undergraduate students were recruited to take part in
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