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DATA MINING AND SOCIAL NETWORKING SITES: PROTECTING BUSINESS INFRASTRUCTURE AND BEYOND
2010
Issues in Information Systems
Social networks are not new to the IT landscape, having morphed from bulletin boards and chat rooms to the desktop and mobile application tools such as Facebook, Twitter and LinkedIn which millions of people use on a daily basis. These free and easy to use cloud based applications provide users and companies a continuous stream of valuable communication, offering businesses a broader reach and frequency of their branding messages. Unfortunately, in concert with businesses and private users,
doi:10.48009/1_iis_2010_352-359
fatcat:3i2eqbdxjzetvguzxc2akj5cxi