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Collaborative behaviour and various aspects of comparing collaboration with coordination and cooperation present the basis for more detailed assumptions concerning the importance of integrating logistic function with the marketing function. The collaborative behaviour dimension of interfunctional integration presents a system of mutual visions, decision-making and collective responsibility to provide results, services or a product. Logisticians often define integration within the framework ofdoi:10.7307/ptt.v22i5.200 fatcat:qheo3yggungmpi7ekqw42zgrgy